How much of your portfolio should be in real estate?
Most professional asset allocators recommend 5–25% of a diversified portfolio in real estate, depending on your stage. Early career: 5–10% in retirement-account REITs. Mature investor with home + rentals: 20–30%. Multigenerational wealth transfer: 20–40% with planning structures.
Critically, count your home in the allocation. A $500K home with a $400K mortgage represents $100K of real estate equity. If your net worth is $400K, your home alone is 25% of your assets. Adding a rental property doubles your real estate exposure. The honest accounting matters — many investors think they're "underweight real estate" while already at 35% concentration via the home.
For comparison, JP Morgan Private Bank 2024 reported the average family office allocates ~14.4% to real estate; 77% of JP Morgan family office clients hold real estate. The typical single-family office commits roughly $82M to real estate (Primior, citing JPM/Citi/UBS reports).
Increasing past 30% requires structural protection: diversification across property types, careful leverage, liquidity reserves at the portfolio level. Concentration becomes dangerous fast.